Introduction to Marketing includes an overview of all the major subject areas such as retailing, sales, advertising, research, marketing management, and international. This photo was taken in an area close to Beijing China and we see a women developing a craft to be sold in a major shop for tourists. Tourists are brought to this factory to see the products being crafted and are then taken to the showroom - a major marketing tool where there are many tourists. This same technique of showing the factory and then the merchandise is used in major tourist areas including Hawaii in the United States (Maui Divers in Honolulu).